Adele our menswear buyer reveals all about the new Autumn range
I’m really proud of how the collection has turned out this season and I really believe it underpins the Joe Browns ‘love life’ attitude, with something to fit every man’s needs, combining all the best things in life!
Why follow trends when you can set your own? If you’re sick of wearing the same old boring clothing then don’t worry – the new collection has it all covered off.
Based on all our favourite pastimes – we just love the freedom of bikes, music and the great outdoors -you’ll find the range has a bit of something for all life’s adventures.
It’s full of timeless clothing for real men – with an eclectic mix of relaxed tailoring and comfortable casuals – all with the usual Joe Browns twists, including quirky prints and great detailing
Many items have a slightly ‘lived in’ feel, giving you great versatility to easily dress items up or down. The ‘washed and worn’ element is great for a relaxed, confident feel – great for a chilled-out occasion.
You’ll find great contrasting styling in our tailoring that simply oozes personality. Check out the Mix it Up Blazer, £89.95 and matching waistcoat, £42.95 for a really smart tweed fabric with a fabulous blue check and a fun contrast lining.
We’ve also introduced some true English eccentric touches such as mix and match buttons and trims, as well as funky pull out linings into our blazer pockets in quirky, fun fabrics – so now there’s no need to buy a handkerchief when you’ve got one already built in!
There’s a grungy element to parts of our collection too with the introduction of some really rich fabrics and genuine leathers which also add a touch of attitude.
Finally take a look at the tees – we’ve some great bike-themed styles and Steve McQueen, Che Guevara and Bob Marley even make a guest appearance this season!
Choosing a couple of my favourite items from the collection was really hard (as I of course love it all :-) ), but, if pushed, I‘d have to single out the new Complete The Look Blazer (£79.95) which gives our humble blazer a funky twist. For the maximum in versatility, the knitted insert collar is detachable, so it’s perfect for dressing up or down. I also love our Cut About Check Shirt (£39.95). It’s extremely wearable and will carry you through the seasons and there’s certainly nothing dull about it – it’s a great key item for livening up your winter wardrobe! (And bound to stir up some comments from the lads down the pub!).
Joe Browns isn’t just about clothing it’s about attitude, an attitude towards how you live your life. We wanted to create something special something that allows you to make the most of your passions, living a free and fun-filled life. Hopefully we’ve achieved this in Autumn 2014.
Adele, Head of Menswear
Watch our menswear video:
Here’s a few behind the scenes shots, on location at Dalby Forest situated on the southern slopes of the North York Moors. (We like to keep it local!)