The new Joe browns Autumn / Winter range will be hitting your screens and door mats soon, and in preparation for the big launch, we have just carried out our latest shoot at the Beautiful Broughton Hall, near Skipton in Yorkshire.
It’s beautiful Yorkshire Dales location and sumptuous sixteenth century stately home environment made it the perfect setting to photograph our new ‘Sovereignty’ themed range – packed with rich, beautiful colours, fabulous embellishments, luxurious fabrics and tailored shapes (that’s the range of course but the house wasn’t bad either!).
Now I can’t give too much away at this point – you’ll just have to wait and see – but I must say I think it is one of our best ever collections and is well worth waiting for!
So I pulled up outside the main entrance – after a beautiful drive through the Yorkshire countryside. Surrounded by fields full of sheep, stunning greenery and just outside the historic market town of Skipton – there it was in all its glory…
(It’s not surprising it was second in line for the filming of Downton Abbey a couple of years ago).
Once inside – it just got better and better…we were spoiled for choice of where to start shooting!
We had a quick recky round and eventually opted to start in the Red Drawing Room – complete with ornate wall coverings, intricately carved furniture and sumptuous fabrics and accessories.
This was just perfect as a backdrop for one of our favourite coats for the coming season – The Regal Coat, complete with luxurious velvet trims, flocking detail, devore fabrics, and feather corsage. And before you ask, no, sorry, … no matter how much you try and twist my arm, I can’t show you it right now, but take my word for it, you’ll want one and you’ll have to get in quick.
Then it was on to the green drawing room – so rich and luxurious, I simply wanted to move in there and then. We had to reorganise a bit of the furniture– and when you know you’re moving things that are over 500 years old, it’s rather very strange feeling! Firstly because you begin to wonder just how many people have been in its presence over the centuries – and who they might have been (the house has been host to a great many famous names over the years) and secondly because you are scared to death of damaging something of immense value!
The library was just perfect for our fabulous new Heritage Jacket and matching waistcoat – again simply stunning (the room and the suit!). It also gave us a fantastic backdrop to shoot some our fabulous new Lovely Leather Tassel Boots – these are our Footwear Buyer’s favourite – made from lovely, soft leather, with double zip detail and tasselled zip puller – they really are the perfect winter boot.
Then we moved onto the Grand Dining Doom – and grand it certainly was! Painted a stunning sixteenth century regal green and packed to the rafters with fine paintings, elegant glassware and beautiful old carved furniture. This was the perfect backdrop for our enthralling entrance top – a stunning emerald green tunic, unmistakably Joe Browns with stunning detail and one of our beautiful trademark silhouettes.
To finish off, we spent quite a bit of time wandering the corridors snapping images of what I can only describe as a totally eccentric mix of ornaments and trinkets – from the pair of brightly coloured parrots in the main entrance hall to the china cast of the queen in the library! So eclectic, and just sooo Joe Browns!
Watch out – Autumn Winter preview coming soon!